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As we discussed in our last article, SEO (“search engine optimization”) is a critical part of any business’ online marketing strategy. But if you’re not familiar with some of the terms involved with SEO, it can be difficult to know where to start. That’s why we’ve put together this list of SEO terms you need to know. By understanding them, you’ll be able to make informed decisions about your website and its marketing strategy. So let’s get started!

SEO Terms You Need to Know

Anchor Text
Anchor text is the text used in a hyperlink. It is the visible, clickable part of a link that users can see and interact with. When used in the context of SEO, anchor text can be an important factor in helping search engines understand the content of a webpage and determine its relevancy to specific keywords or phrases.

Alt Attribute Text
The Alt Attribute Text is the text that appears in place of an image on a webpage if the image cannot be displayed. This text is important for SEO because it allows Google and other search engines to index the content of your page.

Google uses the Alt Attribute Text to determine what your page is about and how it should be ranked in search results. Alt Attribute Text should be relevant to the image, but also descriptive and keyword rich.

Bots
Bots are computer programs that help websites improve their search engine rankings and drive more traffic to their pages. Bots crawl through websites, analyzing the content and structure of pages in order to identify keywords, backlinks, and other factors that can affect a website’s SEO ranking.

Title Tag
Title tags are an important part of search engine optimization, or SEO. These short bits of text are used to describe the content of a webpage, and help search engines understand what the page is about.

When creating title tags for your website, it’s important to include relevant keywords that best describe your content. It’s also important to keep your title tags relatively short – around 50-60 characters is a good rule of thumb. Any longer than that and your title tag may be cut off in search results.

Meta Description
These short snippets of text provide information about the content of a webpage and help guide users when they are searching for specific keywords or topics online.In order to create effective meta descriptions, it is important to understand the basic principles behind SEO. Some key concepts to keep in mind include keyword research and density, as well as the importance of creating unique and compelling content.

Keywords
Keywords are an essential part of any effective SEO strategy. Keywords are search terms that people use when browsing the internet, and they act as a sort of “roadmap” for internet users to find the information or products that they are looking for.

There are many different types of keywords, including long-tail keywords, high-traffic keywords, and low-competition keywords. Picking the right keywords to target can be a tricky process, but it is essential to the success of any SEO campaign.

Long Tail Keyword
Long tail keywords are a type of search term that is highly specific and targeted to a particular audience. Long tail keywords can help you improve your search rankings, as they tend to attract fewer searches than more popular keywords, but have much higher conversion rates due to their specificity.

Keyword Density
This refers to the number of times a specific keyword appears on a page, and it is used as a measure of how relevant that page is to that particular keyword. Keyword density can be calculated by simply dividing the number of times a keyword appears by the total number of words on the page.

Keyword density is only one of many factors that contribute to SEO and search rankings, but it can be a critical factor in determining how high your website ranks for certain keywords. To get the most out of your keyword density, it’s important to use a variety of different keywords and phrases throughout your content, as well as to use them in the right places. For example, it’s generally considered best practice to include your primary keyword in the first paragraph and title of your page, as well as in subheadings throughout. Other locations where you may want to focus on including keywords include image alt text, meta descriptions, and outbound links.

Page Rank
Page Rank refers to a formula used by Google to determine the relative importance of a website. Page Rank takes into account several factors, including the number and quality of links pointing to a site, as well as the content on the site itself. Higher Page Rank indicates that a website is more relevant and valuable to its target audience, making it a highly sought-after ranking factor for many SEO professionals.

Headings
Headings help organize your content and make it more readable for both users and search engines. Headings should be used to break up your content into logical sections, as well as highlight important information or ideas.

Inbound Links
Inbound links, also known as backlinks, are links on other websites that point back to your own website or blog. These links help to increase visibility and traffic to your site, which can lead to higher rankings in search engines and more potential customers visiting your site.

Outbound Links
Outbound links, or external links, are the links that point away from your website to other websites and pages on the internet. Outbound links can help improve your SEO in a number of ways, including boosting your site’s credibility and authority as well as increasing traffic and engagement

SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a query by a user. The main component of SERP is the list of results, which may include web pages, images, videos, and other types of files. SERP also usually includes some information about each result, such as the title, URL, and a brief description. SERP may also include ads.

This was the second in a series of articles on SEO. Check back over the coming weeks for more information on this critical part of digital marketing.

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