The mixture of content marketing and SEO has become an integral part of the marketing strategies of numerous businesses. Both these marketing elements are different yet connected in some ways. Prioritizing both is essential for any company looking to organically reach as many users as possible.

Consider content marketing and SEO the perfect duo for your marketing plan. They are effective and good on their own but when combined they can become unbeatable yielding much better results. Bay Area SEO experts recommend implementing both of them to reach a wider user base, get more organic traffic, and boost conversions.

Here is how to effectively combine SEO and content marketing.

Understand Search Intent

Understanding search intent is the cornerstone of a successful marketing strategy. Knowing the reason behind a user’s search makes it easier to prepare a plan.

• Navigational Intent: This type of intent is about a user searching for a particular page such as a login page or a product page.
• Informational Intent: As the name suggests, information intent means that a user is looking for information like “How to Become a Software Engineer”. Most people will prefer reading detailed insights when searching for information.
• Commercial Content: In most cases, commercial intent refers to users assessing products or services to make a purchase soon. This includes comparing products or services of multiple companies or looking for the best options.

According to Bay Area SEO experts, it is best to analyze SERPs (Search Engine Results Pages) and utilize tools like keyword overview to have a better understanding of the intent behind keywords. This way, it will be easier to create content that users are searching for.

Publish Valuable Content Frequently

Publishing content regularly is always recommended. Even though it does not affect ranking directly, adding fresh and relevant content ensures that your website is not outdated and is engaging. Every time you publish a new piece of content, you are solving a specific problem and answering particular queries of users.

Posting content regularly also means that businesses can cover a variety of keywords which plays a part in increasing overall website traffic. To keep attracting users in the future, it is best to prioritize topics that remain relevant for a long time. Put simply, focus less on creating content on trends and more on evergreen topics.

Content that stays relevant for a long time helps maintain user interest and engagement, attracting more traffic and making users turn into long-term followers. Bay Area SEO experts recommend creating a content plan and sticking to it for long-term benefits.

Use Backlinks to Build Authority

When it comes to Bay Area SEO marketing, backlinks hold a lot of importance. Having links from relevant and reputable sources is paramount because they make search engines consider your website as trustworthy and credible.

Content marketing plays a vital role in helping businesses attract quality backlinks. Creating informative and valuable content that users find relevant and helpful will increase the chances of other websites linking to your content. This way, you will not only get direct referral traffic but also ensure that the visibility of your site is increased in search engine rankings.

Prioritize publishing well-researched and detailed guides or something unique yet valuable that makes your website stand out and makes other relevant sources link to your content.