When you start a new business and build a new website, it is easy to get caught up in just the design and basic content. You probably picked a nice layout, uploaded your pictures, and maybe wrote a lot of content about your products or services. But, unfortunately, some (or many) new business owners forget about how important it is for people to actually find the website online. That’s where SEO comes in. SEO stands for Search Engine Optimization, which is about getting your website to show up when people type keywords for products and services like yours into Google or other search engines.

Many new business owners think SEO is too technical or that they can’t do it. The good news is that while SEO is often very detailed and you might need the help of an SEO company in Los Gatos later, there are many easy tips that beginners can apply and get results. You don’t need to be an expert to make noticeable improvements to your site. You just have to understand a few basic principles and apply them correctly, and your site can be more visible online, attract more visitors, and help your business grow faster.

Here are some easy SEO tips for new business websites.

Select the Right Keywords

SEO revolves around the selection of the right keywords to include in website content. Keywords are the words typed by people into search engines while searching for anything. For example, when searching for a bakery in Brisbane, people could type “Best bakery in Brisbane” or “Custom birthday cakes Brisbane”. You must ensure that the keywords on your site match what people are searching for.

When finding the best keywords, think of exactly what your customers might type into Google when looking for your product or service. For free keyword search ideas, you can try Google Keyword Planner and other similar tools. Such tools are used even by the best SEO company in Los Gatos. Once you find the keywords, use them naturally on the homepage of your site, product/service pages, and blogs. Avoid the overuse of particular phrases in an unnatural way.

Publish Valuable Content

The content on your site is important. Search engines want to present web pages that have helpful and relevant information available. This means that you need to write content that answers your customers’ questions and describes your products or services well. Write in simple language and explain things like you would to someone who does not know anything about your business. This will help the customers and search engines better understand what your site is all about.

Be sure that each page has a particular topic and is focused on that. For example, if one page is about your bakery’s wedding cakes, it should only talk about that. You can have another page that is all about birthday cakes or cookies. The search engines will be able to match each page to specific search results. If needed, you can hire a company that provides SEO services in San Francisco to help you with content creation.

Keep Your Website Updated

Search engines like websites that are active. Building a website is not sufficient nowadays. You need to update it regularly, or else you will witness a drop in rankings over time. The simplest way to keep content flowing is to start a blog. Use it to post updates, tips, stories related to your business, or advice and guidance for your customers.

Even small changes are helpful. For example, when anything new launches, update the product pages and refresh the homepage for holidays or sales, or rewrite a blog post that is no longer contemporary. Updates done on a regular basis tell search engines that you are active and your website is worth a visit. If you are short on time, it might be better to outsource the work to a reputable SEO company in Los Gatos.

Conclusion

Search engine optimization (SEO) doesn’t need to be complicated. As a new business owner, it can feel daunting; however, there are a number of simple things you can do that make a big impact. Start with a couple of changes and continue to learn. Eventually, more visitors will come to your website.

Ready to boost your website visibility and customer reach? Contact Bay Area SEO Group today and let our experts help grow your new business through smart SEO strategies.